=============================================================
INDUSTRIALMARKETINGTALK
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A monthly newsletter for industrial marketing managers, from Pro-Talk,
publishers of:
Buildingtalk - Electronicstalk - Engineeringtalk
Laboratorytalk - Marketingservicestalk
Manufacturingtalk - Printingtalk - Processingtalk
=============================================================
Pro-Talk - harnessing the power of the internet for business
=============================================================
Issue 34: 31 October 2008
Published from the UK
=============================================================
Industrialmarketingtalk online:
http://www.industrialmarketingtalk.com
=============================================================
IN THIS ISSUE:
Jackie's message
[1] The new look 'Talk' sites
[2] Video boosts the internet star
[3] We know you're busy...but have you got 20 minutes to spare?
[4] The Long View: the advertising industry during hard times...
[5] Pro-Talk FAQ's: "How do search engines work..."
[6] At a glance - practical help (and some of it is free!)
[7] Book review: The elements of great public speaking
[8] Profibus supports Process Engineering Live
[9] BIG Conference May 2009: focusing on B2B research
[10] Competition: Win something useful?
=============================================================
Hello!
Today is Halloween, which will see many people indulging in
activities such as trick-or-treating, reading scary stories and
watching horror movies, etc. This issue I'm bringing them all to your
desktop (in a roundabout way)...
Tricks?
See item 6 - there's some freebies listed, so I suppose you could call
them tricks (of the trade?) - 'slash your marketing expenditure...' -
we'll have some of that!
Treats?
Oh yes, the new look 'Talk' sites (item 1) - well, you knew I'd say
that.
Watching horror movies?
We hope not, at least not on the new 'talk' sites - read what Russ
Swan, our newly appointed Head of Video Content, has to say about our
new offerings in this respect (item 2).
Reading scary stories?
I'm sure our editors could contribute here (but there's not enough
space!). However, to avoid sending them 'scary' stories, why not take
a look at the tips offered by our managing editor, Lyndon White here
http://tinyurl.com/5w5flv
Finally, "Halloween has its origins in the ancient Celtic festival
known as Samhain. The festival is a celebration of the end of the
harvest season in Gaelic culture, and is sometimes regarded as the
Celtic New Year..." ( http://en.wikipedia.org/wiki/Halloween )
So with this in mind let's start this 'new year' with more optimism,
and be assured that working together we'll achieve all our objectives
in these difficult times.
Pity this newsletter doesn't go out on 5 November - who would I
nominate for the bonfire? Answers on a postcard please.
Have a successful month - see you next time!
With kind regards,
Jackie
mailto:jackie.west@pro-talk.com
===================================================
[1] New look 'Talk' sites
===================================================
Jackie writes:
By the time you receive this newsletter the newly designed Pro-Talk
websites will be up and running. If you haven't seen them yet,
do take a look.
Some of you have already taken the time to view and have emailed
feedback (many thanks) - here's a small sample what's been said so
far:
"I've just come across the new look website - it looks great!"
"I think the revamped website looks great - very clear and easy to
use!"
"Lovely! A big improvement ..."
"Love the new website, looks swell!"
"The new look is nice and your changes will make the site more
attractive to
visitors."
Pretty positive, eh? We love hearing from you, constructive
comments are always welcome.
It's an exciting time for us, with new opportunities for you such as:
+ enhanced company information +introduction of images - you can now
send us pictures to compliment your articles +slideshow and/or video
options - we can produce these for you! +improved navigation and
better channel structure +easier client sourcing of your products
+clearer path to advertising response, via video clips and pictures
(see item 2), as well as banner advertising.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> http://www.buildingtalk.com
> http://www.electronicstalk.com
> http://www.engineeringtalk.com
> http://www.laboratorytalk.com
> http:/www.manufacturingtalk.com
> http://www.marketingservicestalk.com
> http://www.printingtalk.com
> http://www.processingtalk.com
===================================================
[2] Video boosts the internet star
===================================================
Russ Swan writes:
There is a further aspect to our new site designs which I find
particularly exciting: not only can we now use pictures to illustrate
our articles, but we can also host video. I've been working behind the
scenes with our technical, editorial, and sales teams to coordinate
our video offering, which will be coming in the next few weeks, and
wanted to give Industrialmarketingtalk readers a sneak preview.
There's no doubt that online video is the fastest growing part of the
internet today, with everybody from the BBC to the Daily Star using it
extensively on their sites. Estimates vary, but we think the medium is
growing at around 50-60% per year. We're probably ahead of the curve a
little in introducing it to the B2B sector, but that's not something
we've ever been scared of.
Video provides a powerful new way to tell your customers about your
products and your company, and can do things that words and static
pictures just cannot. This could be as simple as showing how
attractive a product is, or as complex as demonstrating the finer
points of its operation. Video can take viewers where you couldn't
physically take customers - inside a CNC lathe, up a tower crane, or
down a microscope.
The Pro-Talk sites will each have their own online video service -
effectively their own TV channel supplying on-demand short movies to
their readers. Think of it as being like YouTube, but for professional
visitors. And you can be part of it.
You're probably thinking by now that this all sounds great, but
expensive. In fact, and like all the best business propositions, it
costs a little but delivers a lot. In other words, our video service
offers tremendous value and a surprisingly low outlay.
You may already have suitable video footage, shot by professional
crews and consuming a sizeable chunk of your budget. We can make that
investment work harder for you, by hosting your videos on the
appropriate Pro-Talk site and putting them in front of our readers.
You might have created loops of video for use at trade shows, material
which is now gathering dust in a corner of your hard drive. Repackaged
and edited, this could make perfect short product videos. Perhaps you
have created video demonstrations to show your customers how to use
your products: what better sales tool could you ask for?
Don't worry if you don't have any of that material available, because
we can still help. At Pro-Talk we have always done everything we can
to help companies large and small to promote themselves to our
professional audience, and this is no exception. We will take your raw
digital video footage and turn it into a polished online movie to host
on our sites. We can even create a video by animating a series of
still images.
If that wasn't enough, we will add appropriate soundtracks and
voiceovers, as suits the subject matter, and provide titling and
captions. We could even do the filming for you, perhaps at an
exhibition or other demonstration. In other words, we can provide as
much or as little video production help as you need to get you into
this exciting new area.
There is a lot more to tell, and we'll have full details by the next
issue of Industrialmarketingtalk. In the meantime, if you want to know
more about it, please get in touch with me or any of the Pro-Talk
sales team.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Many of you will know Russ as the editor of Laboratorytalk, he now
has an additional role within the company as head of video content.
You can email Russ at:
mailto:russ.swan@pro-talk.com
Or call one of the sales team on +44 (0)20 7970 4941
===================================================
[3] We know you're busy...but have you got 20 minutes to spare?
===================================================
Contributing to a Pro-Talk website, and wonder how your material can
work just that bit harder?
Book a phone demonstration, and within 20 minutes you'll see just what
options are open to your company when harnessing the power of your
chosen 'Talk' site(s) - whether you are looking for sales leads,
increased awareness, clicks to your own website, etc, we have the
answer...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Read more at: http://tinyurl.com/6c33xl
To set-up a phone demo email us with 'phone demo' in the subject line,
and we'll call you to arrange a convenient time:
mailto:admin@pro-talk.com
Or call us on +44 (0)20 7970 4941
===================================================
[4] The Long View: the advertising industry during hard times...
===================================================
...what it means for the publisher and the buyer.
It was a bright sunny day in August 1988 and I was sitting in a poky
office booth in the heart of London's Piccadilly.
This was just the second month of my trial period and as an eighteen
year old, it was fair to say that I had a lot to learn about
traditional media and the advertising industry as a whole...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Continue reading Andrew's article at: http://tinyurl.com/5s52cp
===================================================
[5] Pro-Talk FAQ's: "How do search engines work? I've heard the term
'search engines' but I haven't got a clue what you're on about."
===================================================
+ A search engine is:
an application on the internet that searches for, and retrieves,
information based on criteria*, ie specified (key) words.
+ How do search engines work:
search engines have a vast database of web pages (they do not really
search the actual web when you use them - they search an old copy of
it in their own database). They do not contain every web page on the
internet (although they do contain billions of pages - Google claims
in excess of 4 billion). When you use a search engine you enter a
"search term" and all pages containing this "search term" are
retrieved and listed for you.
How do search engines compile and update this vast database of web
pages? Search engines use a piece of software called a "crawler"
(sometimes known as a "robot" or a "spider"). Sounds intriguing
doesn't it? It's not complicated - a "crawler" just spends its time
reading web pages (and logging their content in the database) then
following the links on the page and going off and reading those pages.
They are called "crawlers" because you can imagine them going off and
"crawling" round the web. In reality they are small software programs
running on the search engine companies computers, in fact the search
engine will be running hundreds (if not thousands or more) of them
simultaneously on vast banks of computers.**
+ Pro-Talk websites:
you'll also hear about something called Search Engine Optimisation
(SEO), and that's what our web team focus on each and every day,
ensuring that our sites work hard on your behalf. The team, including
our editors, ensure that the 'Talk' sites are search engine friendly,
by incorporating all important key words and ensuring that each page
is populated with unique content (these are important to the
robots/spiders employed by the search engines).
In most instances when a prospect is searching for a particular
product, using a search engine such as Google, your company's
information on a Pro-Talk website should be viewed in the first search
page to appear - and many within the top three listed. Often our sites
are giving higher ranking than actual company sites...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> 'A search engine is' and 'How do search engines work' come courtesy
of:
http://en.wiktionary.org/wiki/search_engine *
http://www.easywebstore.co.uk/how-do-search-engines-work **
===================================================
[6] At a glance - practical help (and some of it is free!)
===================================================
+ An Article A Day - all about online marketing. Request a daily email
with the day's featured article - it's free!
http://tinyurl.com/5gq99c
+ Free white paper - How to slash your marketing expenditure...while
increasing your incoming sales leads.
http://tinyurl.com/5u3plp
+ Still available - free guide to marketing in the slowdown.
mailto:richards@stonejunction.co.uk
+ Intensive half-day copywriting workshop on 5th November - to
help you crack the credit crunch mailto:angela@content-creation.co.uk
+ 10 Most Useful Free Google Marketing Tools - courtesy of SiteProNews
http://tinyurl.com/5khmxd
+ Four Strategies to Bend Rules on Landing Pages and Double Conversion
Rates. Courtesy of MarketingSherpa
http://www.marketingsherpa.com/article_print.html?id=30886
+ Free easy to set-up Blogs - courtesy of Blogger
http://www.blogger.com
===================================================
[7] Book review: The elements of great public speaking: how to be
calm, confident, compelling
===================================================
Review by: G. A. 'Andy' Marken, Marken Communications:
We believe there must have been a run on getting us speaker assistance
books recently because we had no more than put down (for the second
time) Bert Decker's 'You've Got to Be Believed' and a nice little
paperback arrived that was going to take away all of our anguish,
fears and concern whenever we stepped up on stage...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Continue reading Andy's review at: http://tinyurl.com/68n5zy
Buy 'The elements of great public speaking....' online at Amazon:
http://tinyurl.com/6fp6n2
and 'You've got to be believed' http://tinyurl.com/55r7s5
Or, enter the competition below - see item 10.
===================================================
[8] Profibus supports Process Engineering Live
===================================================
Process Engineering Live, the first dedicated event for the whole
process sector, has officially been recognised as such by Profibus,
who has this week confirmed their support and involvement in the
event. Profibus joins Cogent, the National Skills Academy, BVAA, BPMA,
The Engineer and Pro-Talk who are all working closely with the
organisers of Process Engineering Live to deliver the high quality
content that will shape the event into one that should not be
missed...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Continue reading at: http://tinyurl.com/6rzecx
More information about the Process Engineering Live and the
opportunities it can offer can be found at
http://www.processengineeringlive.co.uk or by contacting Neil Simpson
on +44 (0)207 970 6546 or mailto:neil.simpson@centaur.co.uk
More details about Profibus International and its members can be found
at http://www.profibus.com
===================================================
[9] BIG Conference May 2009: focusing on B2B research
===================================================
The theme of the BIG conference in 2009 is: B2B Research: New
Dimensions and it will take place again at the popular Marriott St
Pierre in Chepstow, from Wednesday 13th - Friday 15th May.
The conference is not only looking for submissions but for suggestions
on contributions to debates and discussions or other fora...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> To find out more visit:
http://www.bigconference.org/index.htm
===================================================
[10] COMPETITION: win something useful?
===================================================
Congratulations to Joanna Merchant of Qube Global Software who won
last month's competition by correctly answering the question "What
does the acronym CiB stand for?" (The British Association of
Communicators in Business, of course!) - Joanna wins a copy of
"Guerilla Marketing on the Internet: The Definitive Guide from the
Father of Guerilla Marketing" by Jay Conrad Levinson.
Thanks to everyone who entered. This month you've a chance to win:
'Elements of Great Public Speaking: How to Be Calm, Confident and
Compelling' by J. Lyman MacInnes, see item 6 for review.
And the question: "Who has recently announced their support of Process
Engineering Live?"
The answer's up there!
Answers via email, by 15 November, please.
Winner to be announced next issue.
===================================================
Email competition entries to mailto:jackie.west@pro-talk.com
===================================================
Search for marketing jobs
http://tinyurl.com/yazvnd
Search for a conference in your sector:
http://tinyurl.com/4xxlz6
===================================================
Next issue of Industrialmarketingtalk: 28 November 2008
Want to contribute? mailto:jackie.west@pro-talk.com
Deadlines for contributions: 15 November 2008
===================================================
Pro-Talk is part of Centaur Media plc:
http://www.centaur.co.uk
Pro-Talk Ltd. 50 Poland St, London W1F 7AX. United Kingdom
===================================================
Book review: The Elements of Great Public Speaking: How to Be Calm, Confident, Compelling
Review by: G.A. 'Andy' Marken, Marken Communications:
We believe there must have been a run on getting us speaker assistance books recently because we had no more than put down (for the second time) Bert Decker’s 'You’ve Got to Be Believed' and a nice little paperback arrived that was going to take away all of our anguish, fears and concern whenever we stepped up on stage.
Macinnis does a very admirable job of helping people become comfortable and confident in their public speaking efforts. Each of the 18 chapters includes what we call “call to action” items that you will probably find extremely useful as you prepare your presentation and in your early efforts you’ll want to probably refer to them a couple of days before your next big speech or presentation.
The author covers most of the bases when it comes to speaking venues including weddings and funerals.
The Elements of Great public Speaking does provide simple, clear and direct information and assistance on your word choice and your body language. Actually we found the body language the most interesting and helpful, especially when you’re a panel moderator and/or handing question and answer segments of the presentation.
We’ve had the opportunity to hear Macinnis once in his 30 years of professional speaking and executive training and we do admit he took a boring subject and made it decidedly interesting.
We believe there is a lot to learn from Macinnis’ book if you get a little sweaty, weak in the knees, your eyes glaze over and your mind goes numb when you step up to speak.
We found The Elements of Great public Speaking interesting and informative. Unfortunately we had just put down Decker’s book which we found would help us in business as well as our personal life so we were only luke warm for Macinnis’ advice.
Both authors are good and have solid information to assist you. We would recommend though that you read one and then move on to a different category of self-help or relaxation reading before you read the other. Then you’ll probably find them both of assistance.
Andy Marken
Marken Communications
mailto:andy@markencom.com
October 2008
Buy 'The elements of great public speaking....' online at Amazon:
http://tinyurl.com/6fp6n2
and 'You've got to be believed' http://tinyurl.com/55r7s5
We believe there must have been a run on getting us speaker assistance books recently because we had no more than put down (for the second time) Bert Decker’s 'You’ve Got to Be Believed' and a nice little paperback arrived that was going to take away all of our anguish, fears and concern whenever we stepped up on stage.
Macinnis does a very admirable job of helping people become comfortable and confident in their public speaking efforts. Each of the 18 chapters includes what we call “call to action” items that you will probably find extremely useful as you prepare your presentation and in your early efforts you’ll want to probably refer to them a couple of days before your next big speech or presentation.
The author covers most of the bases when it comes to speaking venues including weddings and funerals.
The Elements of Great public Speaking does provide simple, clear and direct information and assistance on your word choice and your body language. Actually we found the body language the most interesting and helpful, especially when you’re a panel moderator and/or handing question and answer segments of the presentation.
We’ve had the opportunity to hear Macinnis once in his 30 years of professional speaking and executive training and we do admit he took a boring subject and made it decidedly interesting.
We believe there is a lot to learn from Macinnis’ book if you get a little sweaty, weak in the knees, your eyes glaze over and your mind goes numb when you step up to speak.
We found The Elements of Great public Speaking interesting and informative. Unfortunately we had just put down Decker’s book which we found would help us in business as well as our personal life so we were only luke warm for Macinnis’ advice.
Both authors are good and have solid information to assist you. We would recommend though that you read one and then move on to a different category of self-help or relaxation reading before you read the other. Then you’ll probably find them both of assistance.
Andy Marken
Marken Communications
mailto:andy@markencom.com
October 2008
Buy 'The elements of great public speaking....' online at Amazon:
http://tinyurl.com/6fp6n2
and 'You've got to be believed' http://tinyurl.com/55r7s5
BIG Conference 2009: B2B research
The theme of the BIG conference in 2009 is: B2B Research: New Dimensions and it will take place again at the popular Marriott St Pierre in Chepstow, from Wednesday 13th - Friday 15th May.
The conference is not only looking for submissions but for suggestions on contributions to debates and discussions or other fora. Don't be shy to offer your ideas. The deadline for submissions is Friday 14th November 2008.The conference is unique because it is totally focused on business research and marketing issues. It enables those who share an interest in Business-to-Business research, both buyers and suppliers, to meet like-minded colleagues.
It was first organised in 1995 and has grown in stature ever since. The conference is intended for senior executives engaged in business marketing research, intelligence & consultancy as well as those in Business-to-Business marketing.
This annual event provides the best environment to exchange experiences with peers in a stimulating, enjoyable and friendly atmosphere.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> To find out more visit:
http://www.bigconference.org/index.htm
The conference is not only looking for submissions but for suggestions on contributions to debates and discussions or other fora. Don't be shy to offer your ideas. The deadline for submissions is Friday 14th November 2008.The conference is unique because it is totally focused on business research and marketing issues. It enables those who share an interest in Business-to-Business research, both buyers and suppliers, to meet like-minded colleagues.
It was first organised in 1995 and has grown in stature ever since. The conference is intended for senior executives engaged in business marketing research, intelligence & consultancy as well as those in Business-to-Business marketing.
This annual event provides the best environment to exchange experiences with peers in a stimulating, enjoyable and friendly atmosphere.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> To find out more visit:
http://www.bigconference.org/index.htm
The Long View: the advertising industry during hard times - what it means for the publisher and the buyer...
It was a bright sunny day in August 1988 and I was sitting in a poky office booth in the heart of London's Piccadilly.
This was just the second month of my trial period and as an eighteen year old, it was fair to say that I had a lot to learn about traditional media and the advertising industry as a whole.
Following her third caffeine shot of the morning, my boss came into my own private telephone box to tell me there were going to be tough times ahead. We had to work extra hard to get ad sales, and we should make a move now to secure business and win over our competition. This was
the long recession of 1988 - 90 and it would certainly leave its mark.
Just 10 months before, the Dow Jones had taken a 25% hit off its industrial average and this had a dramatic effect on those countries with links to the US. Although I didn't fully understand the global implications, I quickly realised what the bottom line would be. Companies will start to tighten their belts and we had to stay ahead of the game.
As a publisher with a number of academic titles, it was a period of dramatic change in business terms. It was to be an experience that I would never forget.
So, how have things changed twenty years on, and will it be the same story as it was in the late eighties?
A quote from a reputable source in early 2008 said, "Growth in advertising spending in the United States is slowing considerably, according to several forecasters whose predictions are closely followed. But they believe the continuing strength of ad spending online - as well as the stimulative effects of the elections and the Summer Olympics - should keep the industry from suffering a recession in 2008."
Well, it seems that one part of this is very true. Online ad spend continues to grow and it seems to be the media format of choice when things start to get a little tight. In fact traditional media formats like magazines and newspapers have already taken a hit. It is true that Johnston Press and the Trinity Mirror Group recently announced that their total advertising revenues had taken a hit of -23% and -17% compared to 2007.
The fact is that advertising spend is already shifting online from other types of media. In the direct response sector, classifieds are obviously moving from newspapers to services like Monster and Craigslist. It is also true that magazine publishers are looking at ways of supplementing their hard-copy formats by offering extra packages online.
Many analysts now agree that when marketing budgets come under pressure in a stressed economy, those sectors that can best document their connection to ROI, such as lead services, online ads and other search-engine advertising, are far more attractive to corporate chiefs than other kinds of less-trackable traditional advertising.
The predictions for growth in the world of online advertising remain consistent. In fact, ZenithOptimedia reported recently that global web advertising growth would hit $51.1 billion this year, $61.7 billion in 2009, and $75.8 billion in 2010. This is still a significant increase from 2007.
No matter how bad things get, from a relative standpoint, online advertising methods still seem to be more popular than direct mail, yellow pages, newspapers, and the like.
I see the glass as more than half full. There does not seem to be one analyst out there that has predicted a decline in internet advertising, every single one of them is still predicting growth, and in double digits at that. More money is going to be spent online and offerings from websites like the Pro-Talk series seem to be a very good bet in terms of leads, awareness, clicks and in turn a good return on investment.
Andrew Long
October 2008
Andrew Long is the advertising Manager for Laboratorytalk and Processingtalk and also runs and operates a series of consultancy services at http://www.myadbase.com
This was just the second month of my trial period and as an eighteen year old, it was fair to say that I had a lot to learn about traditional media and the advertising industry as a whole.
Following her third caffeine shot of the morning, my boss came into my own private telephone box to tell me there were going to be tough times ahead. We had to work extra hard to get ad sales, and we should make a move now to secure business and win over our competition. This was
the long recession of 1988 - 90 and it would certainly leave its mark.
Just 10 months before, the Dow Jones had taken a 25% hit off its industrial average and this had a dramatic effect on those countries with links to the US. Although I didn't fully understand the global implications, I quickly realised what the bottom line would be. Companies will start to tighten their belts and we had to stay ahead of the game.
As a publisher with a number of academic titles, it was a period of dramatic change in business terms. It was to be an experience that I would never forget.
So, how have things changed twenty years on, and will it be the same story as it was in the late eighties?
A quote from a reputable source in early 2008 said, "Growth in advertising spending in the United States is slowing considerably, according to several forecasters whose predictions are closely followed. But they believe the continuing strength of ad spending online - as well as the stimulative effects of the elections and the Summer Olympics - should keep the industry from suffering a recession in 2008."
Well, it seems that one part of this is very true. Online ad spend continues to grow and it seems to be the media format of choice when things start to get a little tight. In fact traditional media formats like magazines and newspapers have already taken a hit. It is true that Johnston Press and the Trinity Mirror Group recently announced that their total advertising revenues had taken a hit of -23% and -17% compared to 2007.
The fact is that advertising spend is already shifting online from other types of media. In the direct response sector, classifieds are obviously moving from newspapers to services like Monster and Craigslist. It is also true that magazine publishers are looking at ways of supplementing their hard-copy formats by offering extra packages online.
Many analysts now agree that when marketing budgets come under pressure in a stressed economy, those sectors that can best document their connection to ROI, such as lead services, online ads and other search-engine advertising, are far more attractive to corporate chiefs than other kinds of less-trackable traditional advertising.
The predictions for growth in the world of online advertising remain consistent. In fact, ZenithOptimedia reported recently that global web advertising growth would hit $51.1 billion this year, $61.7 billion in 2009, and $75.8 billion in 2010. This is still a significant increase from 2007.
No matter how bad things get, from a relative standpoint, online advertising methods still seem to be more popular than direct mail, yellow pages, newspapers, and the like.
I see the glass as more than half full. There does not seem to be one analyst out there that has predicted a decline in internet advertising, every single one of them is still predicting growth, and in double digits at that. More money is going to be spent online and offerings from websites like the Pro-Talk series seem to be a very good bet in terms of leads, awareness, clicks and in turn a good return on investment.
Andrew Long
October 2008
Andrew Long is the advertising Manager for Laboratorytalk and Processingtalk and also runs and operates a series of consultancy services at http://www.myadbase.com
We know you're busy.....but have you got 20 minutes to spare?
Andrew Long writes:
The advertising packages across the 'Talk' sites have been a huge success
for hundreds of companies over the last nine years. I have been fortunate
enough to see what can be achieved from day one, and I'm pleased to report
that a vast proportion of my original advertisers are renewing year after
year!
However, due to time constraints some of you just don't have the time to
sit down with me on a one-to-one basis to discuss your presence on our
websites.
Over the last few months I have been setting up phone demos, which have
been working extremely well. The demo is basically an online run-through
of the web pages, looking at the packages and options open to you, to meet
your objectives. Along the way we'll look at what you've had published on
the site(s) and, of course I'll answer any questions you may have on how
you can ensure that your material works even harder for you.
The whole thing takes less than 20 minutes and is a great way for you to
gain a better understanding of how the 'Talk' sites will generate leads,
clicks and awareness for your company in 2009, and beyond. It's working
for over 300 other companies and it will work for you!
To set-up a phone demo:
+ email us with 'phone demo' in the subject line mailto:admin@pro-talk.com
+ call us on +44 (0)20 7970 4941
We will then get back to you to arrange a convenient time.
Looking forward to hearing from you.
The advertising packages across the 'Talk' sites have been a huge success
for hundreds of companies over the last nine years. I have been fortunate
enough to see what can be achieved from day one, and I'm pleased to report
that a vast proportion of my original advertisers are renewing year after
year!
However, due to time constraints some of you just don't have the time to
sit down with me on a one-to-one basis to discuss your presence on our
websites.
Over the last few months I have been setting up phone demos, which have
been working extremely well. The demo is basically an online run-through
of the web pages, looking at the packages and options open to you, to meet
your objectives. Along the way we'll look at what you've had published on
the site(s) and, of course I'll answer any questions you may have on how
you can ensure that your material works even harder for you.
The whole thing takes less than 20 minutes and is a great way for you to
gain a better understanding of how the 'Talk' sites will generate leads,
clicks and awareness for your company in 2009, and beyond. It's working
for over 300 other companies and it will work for you!
To set-up a phone demo:
+ email us with 'phone demo' in the subject line mailto:admin@pro-talk.com
+ call us on +44 (0)20 7970 4941
We will then get back to you to arrange a convenient time.
Looking forward to hearing from you.
New Look Marketingservicestalk
Lyndon White, Managing Editor, writes:
I am pleased to announce our new-look Marketingservicestalk website.
http://www.marketingservicestalk.com
Please go to the site and have a click around. I hope you will agree
that it is a huge improvement on our previous design in terms of the
look and feel.
We also now have the capacity to make use of pictures that suppliers
have sent in.
http://www.marketingservicestalk.com/news/coe/coe109.html
Subscribers will get pictures added to the site added to their
releases free of charge; for other suppliers we may approach them
for a charge if we are interested in running the story with a
picture.
From the story page above I hope that you get an idea of one of the
most important factors in our thinking: to show off the depth of
content we have and to give our readers much clearer signposts to the
rest of the site. We hope that this will encourage ever-larger numbers
of readers to further engage with the site and enhance our already
healthy reader numbers.
We still have some minor tweaks to make but by all means send in your
comments on the new site to mailto:news@marketingservicestalk
I also want to talk about the types of releases we are looking to use.
Marketingservicestalk is a product and service news site for the
marketing sector, dealing also with applications of those products.
Product and service news will thus find a welcome home on the
relaunched website.
We are not looking to feature large amounts of company news
(appointments, contract wins and so on) as this generates very little
traffic for us and is not strictly relevant to the site's aim. Company
news that was posted to the site previously will remain on the site,
however.
Enjoy the new Marketingservicestalk and look out for our
forthcoming HTML newsletter.
I am pleased to announce our new-look Marketingservicestalk website.
http://www.marketingservicestalk.com
Please go to the site and have a click around. I hope you will agree
that it is a huge improvement on our previous design in terms of the
look and feel.
We also now have the capacity to make use of pictures that suppliers
have sent in.
http://www.marketingservicestalk.com/news/coe/coe109.html
Subscribers will get pictures added to the site added to their
releases free of charge; for other suppliers we may approach them
for a charge if we are interested in running the story with a
picture.
From the story page above I hope that you get an idea of one of the
most important factors in our thinking: to show off the depth of
content we have and to give our readers much clearer signposts to the
rest of the site. We hope that this will encourage ever-larger numbers
of readers to further engage with the site and enhance our already
healthy reader numbers.
We still have some minor tweaks to make but by all means send in your
comments on the new site to mailto:news@marketingservicestalk
I also want to talk about the types of releases we are looking to use.
Marketingservicestalk is a product and service news site for the
marketing sector, dealing also with applications of those products.
Product and service news will thus find a welcome home on the
relaunched website.
We are not looking to feature large amounts of company news
(appointments, contract wins and so on) as this generates very little
traffic for us and is not strictly relevant to the site's aim. Company
news that was posted to the site previously will remain on the site,
however.
Enjoy the new Marketingservicestalk and look out for our
forthcoming HTML newsletter.
Free guide to marketing in the slowdown still available
Richard Stone of Stone Junction writes:
"Last quarter, we offered you the chance to request a free copy of Guide to Marketing and PR in the Economic Slowdown. We got a huge response and have since received very positive feedback about the guide. So, we thought that those of you who didn’t request a copy might like a second chance to do so."
Request your copy by email: mailto:richards@stonejunction.co.uk
Alternatively, visit one of these links:
Stone Junction blog: http://tinyurl.com/4c3kth
Stone Junction website: http://tinyurl.com/4kl55u
Stone Junction is a PR and strategic communications agency specialising in engineering and technology. As well as PR it offers writing services for other media, such as newsletters and internal communications material.
Times they are a changing – or so said Bob Dylan in 1963. From an economic perspective times have been changing in cycle ever since. We are currently in the nadir of on an economic downturn, which tells us is that there will be an upturn soon enough. As a result, Stone Junction is offering a limited number of Sustain PR campaigns for £499.99, per month, to help you maintain a media presence during this slow period.
October 2008
"Last quarter, we offered you the chance to request a free copy of Guide to Marketing and PR in the Economic Slowdown. We got a huge response and have since received very positive feedback about the guide. So, we thought that those of you who didn’t request a copy might like a second chance to do so."
Request your copy by email: mailto:richards@stonejunction.co.uk
Alternatively, visit one of these links:
Stone Junction blog: http://tinyurl.com/4c3kth
Stone Junction website: http://tinyurl.com/4kl55u
Stone Junction is a PR and strategic communications agency specialising in engineering and technology. As well as PR it offers writing services for other media, such as newsletters and internal communications material.
Times they are a changing – or so said Bob Dylan in 1963. From an economic perspective times have been changing in cycle ever since. We are currently in the nadir of on an economic downturn, which tells us is that there will be an upturn soon enough. As a result, Stone Junction is offering a limited number of Sustain PR campaigns for £499.99, per month, to help you maintain a media presence during this slow period.
October 2008
EXTRA NEWSLETTERS: reaching your prospects...
Each EXTRA all-advertising email newsletter is distributed to the same circulation as the regular editorial newsletter, for example the current circulation of Engineeringtalk is over 52,000 individuals (100% requested).
EXTRA email newsletters consist of short advertising messages and nothing else.
Our readers choose to receive these emails because they're uncomplicated and informative. We put a top limit of 100 words on each entry to keep the newsletter effective, but around 50 words tends to get best results. That's all you need to supply us.
Include a 'call to action' and offer something, such as a catalogue, and results are almost guaranteed. You can direct prospects to your website, or we'll set it up so they can use our Sales Lead Service to capture full details (and these sales leads will be emailed to you instantly). You can even 'link' to an existing story on your chosen Pro-Talk site.
Each month these newsletters are themed, and special show issues cover major exhibitions and conferences.
Sponsorship packages also available.
Call the sales team to find out more:
+44 (0)207 970 4941
mailto:admin@pro-talk.com
EXTRA email newsletters consist of short advertising messages and nothing else.
Our readers choose to receive these emails because they're uncomplicated and informative. We put a top limit of 100 words on each entry to keep the newsletter effective, but around 50 words tends to get best results. That's all you need to supply us.
Include a 'call to action' and offer something, such as a catalogue, and results are almost guaranteed. You can direct prospects to your website, or we'll set it up so they can use our Sales Lead Service to capture full details (and these sales leads will be emailed to you instantly). You can even 'link' to an existing story on your chosen Pro-Talk site.
Each month these newsletters are themed, and special show issues cover major exhibitions and conferences.
Sponsorship packages also available.
Call the sales team to find out more:
+44 (0)207 970 4941
mailto:admin@pro-talk.com
PROCESSINGTALK EXTRA: themes for 2009
PROCESSINGTALK: weekly on Wednesday - theme fourth Wednesday each month
Themes:
Process Instrumentation: January, April, July, October
Oil, Gas and Petrochemical equipment: February, May August, November
Pumps, Motors and Variable Speed Drives: March, June, September, December
For more information contact:
Phil Xavier
+44 (0)207 970 4655
mailto:phil.xavier@pro-talk.com
Themes:
Process Instrumentation: January, April, July, October
Oil, Gas and Petrochemical equipment: February, May August, November
Pumps, Motors and Variable Speed Drives: March, June, September, December
For more information contact:
Phil Xavier
+44 (0)207 970 4655
mailto:phil.xavier@pro-talk.com
PRINTINGTALK EXTRA: themes for 2009
PRINTINGTALK: monthly on the fourth Tuesday - includes theme
Themes:
Pre-press printing systems and materials: January, April, July, October
Printing presses and machinery (new and used): February, May August, November
General Print supplies and services: March, June, September, (no issue in December).
For more information contact:
Dan Gillan
mailto:dan.gillan@pro-talk.com
+44 (0)207 970 4788
Themes:
Pre-press printing systems and materials: January, April, July, October
Printing presses and machinery (new and used): February, May August, November
General Print supplies and services: March, June, September, (no issue in December).
For more information contact:
Dan Gillan
mailto:dan.gillan@pro-talk.com
+44 (0)207 970 4788
MARKETINGSERVICESTALK EXTRA: themes for 2009
MARKETINGSERVICESTALK: monthly on the second Monday - includes theme
Themes:
Integrated marketing: January, April, July, October
Database management, list services: February, May August, November
Web design and development: March, June, September, December
For more information contact:
Nicola Angle
+44(0)207 970 4939
mailto:nicola.angle@pro-talk.com
Themes:
Integrated marketing: January, April, July, October
Database management, list services: February, May August, November
Web design and development: March, June, September, December
For more information contact:
Nicola Angle
+44(0)207 970 4939
mailto:nicola.angle@pro-talk.com
MANUFACTURINGTALK EXTRA: themes for 2009
MANUFACTURINGTALK: weekly each Tuesday - theme second Tuesday each month
Themes:
RFID and barcoding: January, April, July, October
Materials testing, incorporating Test and Measurement: February, May August, November
Drives, motors, power transmission, couplings and clutches: March, June, September, December
For more information contact:
Tim Jansen
+44 (0)207 970 4942
mailto:tim.jansen@pro-talk.com
Themes:
RFID and barcoding: January, April, July, October
Materials testing, incorporating Test and Measurement: February, May August, November
Drives, motors, power transmission, couplings and clutches: March, June, September, December
For more information contact:
Tim Jansen
+44 (0)207 970 4942
mailto:tim.jansen@pro-talk.com
LABORATORYTALK EXTRA: themes for 2009
LABORATORYTALK EXTRA: weekly each Thursday - theme third Thursday each month
Themes:
Viscometry and Rheometry: January, April, July, October
Clinical chemistry analysis: February, May August, November
Cameras and imaging systems: March, June, September (No theme issue in December)
For more information contact:
Phil Xavier
+44 (0)207 970 4655
mailto:phil.xavier@pro-talk.com
Themes:
Viscometry and Rheometry: January, April, July, October
Clinical chemistry analysis: February, May August, November
Cameras and imaging systems: March, June, September (No theme issue in December)
For more information contact:
Phil Xavier
+44 (0)207 970 4655
mailto:phil.xavier@pro-talk.com
ENGINEERINGTALK EXTRA: themes for 2009
ENGINEERINGTALK EXTRA: weekly each Friday - theme first Friday each month
Themes:
Drives, motors and controls: January, April, July, October
Materials and components: February, May August, November
Gears, brakes, coupling and engines: March, June, September, December
For more information contact:
Tim Jansen
+44 (0)207 970 4942
mailto:tim.jansen@pro-talk.com
Themes:
Drives, motors and controls: January, April, July, October
Materials and components: February, May August, November
Gears, brakes, coupling and engines: March, June, September, December
For more information contact:
Tim Jansen
+44 (0)207 970 4942
mailto:tim.jansen@pro-talk.com
ELECTRONICSTALK EXTRA: themes for 2009
ELECTRONICSTALK EXTRA: weekly each Friday - theme fourth Friday each month
Themes:
Design and Development Software: January, April, July, October
Power Supply ICs and Controllers: February, May August, November
Microprocessors, Microcontrollers and DSPs: March, June, September (no theme issue in December)
For more information contact:
Dan Gillan
mailto:dan.gillan@pro-talk.com
+44 (0)207 970 4788
Themes:
Design and Development Software: January, April, July, October
Power Supply ICs and Controllers: February, May August, November
Microprocessors, Microcontrollers and DSPs: March, June, September (no theme issue in December)
For more information contact:
Dan Gillan
mailto:dan.gillan@pro-talk.com
+44 (0)207 970 4788
BUILDINGTALK EXTRA: themes for 2009
BUILDINGTALK EXTRA: Weekly each Tuesday - theme fourth Tuesday each month
Themes:
Sustainability and Eco Products: January, April, July, October
Heating systems, ventilation and air conditioning: February, May, August, November
Roofing, Cladding and Insulation: March, June, September (no theme issue in December)
For more information contact:
Nicola Angle
mailto:nicola.angle@pro-talk.com
Call: +44 (0)20 7970 4939
Themes:
Sustainability and Eco Products: January, April, July, October
Heating systems, ventilation and air conditioning: February, May, August, November
Roofing, Cladding and Insulation: March, June, September (no theme issue in December)
For more information contact:
Nicola Angle
mailto:nicola.angle@pro-talk.com
Call: +44 (0)20 7970 4939
Industrialmarketingtalk offer: for contributors to Manufacturingtalk
If you are a contributor to Manufacturingtalk you may not be aware that although your pages of news and product information will be viewed by visitors to the website, they do not, however, include a call-to-action by way of a 'request more information' button.
We make it quick and easy for the reader to make an enquiry - and that's what buyers and specifiers want. And we're sure that you wouldn't want to miss any opportunities.
All you need to do is sign-up to our Sales Lead Service - a low-cost service converting website visitors into name and address sales leads. Which means that on every single one of your releases published we will add a 'request more information' button. We will data capture the
readers' details, which are then forwarded to you by email instantly - giving your sales team hot leads, ready to convert into orders.
In addition, if you sign-up before the end of the month, we will add value when you sign-up for this service - the current annual rate is £1300, however, if you book before the 31st October we will extend this period for a further three months -giving you 15 months of this service at the 12 month rate*. (You'll also receive one entry in an EXTRA, all-advertising, newsletter of your
choice.)
Call Timothy Jansen get this service up and running for you immediately.
Tel: +44 (0)20 7970 4942
Mailto:timothy.jansen@centaur.co.uk
*this offer cannot be used in conjunction with any other Pro-Talk promotion.
We make it quick and easy for the reader to make an enquiry - and that's what buyers and specifiers want. And we're sure that you wouldn't want to miss any opportunities.
All you need to do is sign-up to our Sales Lead Service - a low-cost service converting website visitors into name and address sales leads. Which means that on every single one of your releases published we will add a 'request more information' button. We will data capture the
readers' details, which are then forwarded to you by email instantly - giving your sales team hot leads, ready to convert into orders.
In addition, if you sign-up before the end of the month, we will add value when you sign-up for this service - the current annual rate is £1300, however, if you book before the 31st October we will extend this period for a further three months -giving you 15 months of this service at the 12 month rate*. (You'll also receive one entry in an EXTRA, all-advertising, newsletter of your
choice.)
Call Timothy Jansen get this service up and running for you immediately.
Tel: +44 (0)20 7970 4942
Mailto:timothy.jansen@centaur.co.uk
*this offer cannot be used in conjunction with any other Pro-Talk promotion.
Electronica - advertising offer
In the run-up to Electronica we're offering selected companies a very special advertising package.
From now until the start of the show, we can give you:
* 50 pages of banner advertisements, plus banners on all your press
release pages
* 1 EXTRA Newsletter entry - we have a special show issue being
distributed on the 31 October
* a 'request more information' button on all your releases to generate
instant sales leads
* Your logo on the website home page
This whole package is £400 for the full six weeks (up to the end of
the show).
So if you've money left in your budget call Steve Baguley, and let's get this
campaign up and running immediately to maximise your pre-show
publicity.
Contact: Steve Baguley
mailto:steve.baguley@pro-talk.com
Call: +44 (0)161 371 0638
October 2008
From now until the start of the show, we can give you:
* 50 pages of banner advertisements, plus banners on all your press
release pages
* 1 EXTRA Newsletter entry - we have a special show issue being
distributed on the 31 October
* a 'request more information' button on all your releases to generate
instant sales leads
* Your logo on the website home page
This whole package is £400 for the full six weeks (up to the end of
the show).
So if you've money left in your budget call Steve Baguley, and let's get this
campaign up and running immediately to maximise your pre-show
publicity.
Contact: Steve Baguley
mailto:steve.baguley@pro-talk.com
Call: +44 (0)161 371 0638
October 2008
Processingtalk EXTRA: WWEM show special
On 29 October the Processingtalk EXTRA (all advertising) newsletter will be focusing on the forthcoming WWEM show, and we are pleased to offer you the opportunity of sponsoring this issue.
Sponsorship ensures that your company or product name and website link will be the first the reader sees. Plus, you'll receive, as part of the sponsorship package, an entry in the newsletter - giving you up to 100 words, plus headline and contact details, to showcase your company news, especially important if you are exhibiting.
All this for £500!
However, if you'd still like to be in the newsletter, but would prefer not to take up sponsorship, you can book a slot taking advantage of the exposure to over 14,000 subscribers who are sourcing products such as yours. The cost for one insert would be £400.
Naturally, discounts are available if you wish to keep up the momentum and book a series of entries/sponsorship - please call Phil Xavier to find out how we can ensure an excellent return on your investment.
Of course this special WWEM issue will not only reach those people intending to visit the show, but it will ensure your message is also seen by those who are unable to attend.
Contact: Phil Xavier
Call: +44 (0)20 7970 4655
Mailto:phil.xavier@pro-talk.com
NOTE:
Phil will be attending the show, and would welcome the opportunity of meeting you during this time to discuss your future online marketing plans.
Octobe 2008
Sponsorship ensures that your company or product name and website link will be the first the reader sees. Plus, you'll receive, as part of the sponsorship package, an entry in the newsletter - giving you up to 100 words, plus headline and contact details, to showcase your company news, especially important if you are exhibiting.
All this for £500!
However, if you'd still like to be in the newsletter, but would prefer not to take up sponsorship, you can book a slot taking advantage of the exposure to over 14,000 subscribers who are sourcing products such as yours. The cost for one insert would be £400.
Naturally, discounts are available if you wish to keep up the momentum and book a series of entries/sponsorship - please call Phil Xavier to find out how we can ensure an excellent return on your investment.
Of course this special WWEM issue will not only reach those people intending to visit the show, but it will ensure your message is also seen by those who are unable to attend.
Contact: Phil Xavier
Call: +44 (0)20 7970 4655
Mailto:phil.xavier@pro-talk.com
NOTE:
Phil will be attending the show, and would welcome the opportunity of meeting you during this time to discuss your future online marketing plans.
Octobe 2008
Buildingtalk EXTRA: Interbuild special issue coming up...
On the 21 October Buildingtalk EXTRA will be publishing an Interbuild show special, which will be distributed to the 100% requested circulation of over 17,000.
There are two ways you can participate:
* Sponsorship
Your company or product name and website link will be the first the reader views. Plus, you'll receive an entry in the newsletter - giving you up to 100 words, plus headline and contact details, to showcase your company/product news. All this for £500!
* Advertisement only
If you'd still like to be in the newsletter, but would prefer not to take up sponsorship, you can book a slot only, 100 words, plus headline and contact details - the one off cost is £400.
Series discounts are available if you are looking to keep up the momentum.
This issue will not only reach those people intending to visit the show, but it will ensure your message is also seen by those who are unable to attend.
Contact Nicola Angle:
Call: +44 (0)20 7970 4939
Mailto:nicola.angle@pro-talk.com
October 2008
There are two ways you can participate:
* Sponsorship
Your company or product name and website link will be the first the reader views. Plus, you'll receive an entry in the newsletter - giving you up to 100 words, plus headline and contact details, to showcase your company/product news. All this for £500!
* Advertisement only
If you'd still like to be in the newsletter, but would prefer not to take up sponsorship, you can book a slot only, 100 words, plus headline and contact details - the one off cost is £400.
Series discounts are available if you are looking to keep up the momentum.
This issue will not only reach those people intending to visit the show, but it will ensure your message is also seen by those who are unable to attend.
Contact Nicola Angle:
Call: +44 (0)20 7970 4939
Mailto:nicola.angle@pro-talk.com
October 2008
Industrialmarketingtalk offer: Free subscription to Process Engineering
I'd like to invite you to receive complimentary copies of Process Engineering magazine delivered direct to your door.
If you are a Processingtalk reader, you will find Process Engineering an ideal printed companion to the news and updates delivered to your desktop via Processingtalk.
Simply complete the online application today:
http://applynow.centaur.co.uk/PE1013
Process Engineering magazine offers practical advice, features, and analysis of the technical and management challenges faced by engineers in the processing sectors.
It is lively and easy to read with just the right amount of technical detail to help you stay informed without being overwhelmed with data.
And because it is published every 2 months, you won't find unread copies piling up around your desk either.
To register all you have to do is follow this link and complete the 2-minute online application form:
http://applynow.centaur.co.uk/PE1013
Copies are available free to directors, managers and engineers working in the process sectors in the UK and Ireland, please feel free to forward this invitation to anyone else at your company who may also like a copy.
If you're outside of the UK you won't be able to receive the print magazine, but you can sign up for the digital edition instead at:
http://applynow.centaur.co.uk/PE1015
Jackie West
October 2008
If you are a Processingtalk reader, you will find Process Engineering an ideal printed companion to the news and updates delivered to your desktop via Processingtalk.
Simply complete the online application today:
http://applynow.centaur.co.uk/PE1013
Process Engineering magazine offers practical advice, features, and analysis of the technical and management challenges faced by engineers in the processing sectors.
It is lively and easy to read with just the right amount of technical detail to help you stay informed without being overwhelmed with data.
And because it is published every 2 months, you won't find unread copies piling up around your desk either.
To register all you have to do is follow this link and complete the 2-minute online application form:
http://applynow.centaur.co.uk/PE1013
Copies are available free to directors, managers and engineers working in the process sectors in the UK and Ireland, please feel free to forward this invitation to anyone else at your company who may also like a copy.
If you're outside of the UK you won't be able to receive the print magazine, but you can sign up for the digital edition instead at:
http://applynow.centaur.co.uk/PE1015
Jackie West
October 2008
Industrialmarketingtalk offer: Free subscription to The Engineer
If you are a reader of Engineeringtalk, I would like to invite you to apply for a free subscription to its sister publication The Engineer.
All you have to do is follow this link to register:
http://applynow.centaur.co.uk/TE1025
The Engineer is the leading magazine serving the UK's engineering technology community. Its mix of features, news and analysis covering production, design, research, engineering management and applied technology will complement the news delivered to your desktop via Engineeringtalk.
Free copies are available to engineering and technology professionals within the UK. Please forward the details to anyone else in your team who would also like to apply.
If you would prefer to complete a PDF instead of applying online, please download here:
http://applynow.centaur.co.uk/TEPDF
For those outside of the UK, unfortunately the publishers are unable to send The Engineer overseas for free.
However, it is available on subscription at £110 from:
http://www.theengineer.co.uk/subscribe
Alternatively, the new digital edition is free to Engineeringtalk readers overseas. The digital edition is an exact replica of the print magazine in PDF format.
You can sign up at:
http://applynow.centaur.co.uk/ETE
For a sample, see:
http://cde.cerosmedia.com/latest/eng
Jackie West
October 2008
All you have to do is follow this link to register:
http://applynow.centaur.co.uk/TE1025
The Engineer is the leading magazine serving the UK's engineering technology community. Its mix of features, news and analysis covering production, design, research, engineering management and applied technology will complement the news delivered to your desktop via Engineeringtalk.
Free copies are available to engineering and technology professionals within the UK. Please forward the details to anyone else in your team who would also like to apply.
If you would prefer to complete a PDF instead of applying online, please download here:
http://applynow.centaur.co.uk/TEPDF
For those outside of the UK, unfortunately the publishers are unable to send The Engineer overseas for free.
However, it is available on subscription at £110 from:
http://www.theengineer.co.uk/subscribe
Alternatively, the new digital edition is free to Engineeringtalk readers overseas. The digital edition is an exact replica of the print magazine in PDF format.
You can sign up at:
http://applynow.centaur.co.uk/ETE
For a sample, see:
http://cde.cerosmedia.com/latest/eng
Jackie West
October 2008
New Look for Pro-Talk Websites
The time is drawing near when Pro-Talk's new look will be unveiled.
We hope that the redesigned sites will go live very soon.
What are the benefits to the users of the sites, beyond having a more modern, attractive look and feel (important as this is)? We aim to make the sites functional and more easy to use for readers, and offer press release suppliers an effective environment for their product information - the enhancements flow from this goal.
First, the sites will be easier to navigate, more clearly signposted and able to point the reader toward the depth of content.
Also, story pages will be much more clearly presented and will include a space for a product image to be featured. Every story page has clear signposts to the various sections and a selection of further reading.
Above and beyond the new sites launch, we are working on featuring picture slide-shows and video imagery.
When each of the sites have gone live we will provide some links so that readers can test out the new livery for themselves.
Watch this space!
Email us for details about all the new advertising opportunities:
mailto:james.hancock@centaur.co.uk
We hope that the redesigned sites will go live very soon.
What are the benefits to the users of the sites, beyond having a more modern, attractive look and feel (important as this is)? We aim to make the sites functional and more easy to use for readers, and offer press release suppliers an effective environment for their product information - the enhancements flow from this goal.
First, the sites will be easier to navigate, more clearly signposted and able to point the reader toward the depth of content.
Also, story pages will be much more clearly presented and will include a space for a product image to be featured. Every story page has clear signposts to the various sections and a selection of further reading.
Above and beyond the new sites launch, we are working on featuring picture slide-shows and video imagery.
When each of the sites have gone live we will provide some links so that readers can test out the new livery for themselves.
Watch this space!
Email us for details about all the new advertising opportunities:
mailto:james.hancock@centaur.co.uk
Profibus Supports Process Engineering Live 2009
Process Engineering Live, the first dedicated event for the whole process sector, has officially been recognised as such by Profibus, who has this week confirmed their support and involvement in the event.
Profibus joins Cogent, the National Skills Academy, BVAA, BPMA, The Engineer and ProTalk who are all working closely with the organisers of Process Engineering Live to deliver the high quality content that will shape the event into one that should not be missed.
With 20 million devices installed around the world, Profibus International is a significant driving force in the world’s production plants and has an important presence in the UK and international process sectors. Profibus will play an active role in Process Engineering Live by contributing to the educational seminar programme, a strong focus of the event, and also by encouraging its members to get involved. Profibus has 77 member companies in the UK who all go by the motto that technology and knowledge transfer will drive them forward - a theme strongly reflected in the concept of Process Engineering Live.
Process Engineering Live will feature exhibitors and visitors interacting amidst on-floor theatres and live demonstrations of innovative products and services. Confirmed participants within the exhibition include ASCO Numatics, Emerson Industrial Automation, Magnetrol International, Hagglunds Drives, Furness Controls, Southern Temperature Sensors and Kinetrol Ltd. Suppliers at the event will represent all sectors of the industry, giving buyers the opportunity to see the full spectrum of options for their business.
More information about the Process Engineering Live and the opportunities it can offer can be found at http://www.processengineeringlive.co.uk or by contacting Neil Simpson on +44 (0)207 970 6546 or mailto:neil.simpson@centaur.co.uk
More details about Profibus International and its members can be found at http://www.profibus.com
Update: Process Engineering Live.....
PROCESS ENGINEERING LIVE GOES FROM STRENGTH TO STRENGTH AS SUPPORT GROWS WITHIN THE INDUSTRY
Process Engineering Live, the only event dedicated to the process sector, has been attracting support from all corners of the industry, ensuring the event’s success when it launches at Manchester Central on 10-11 March 2009.
Until now the process sector has been crying out for an event that encompasses every aspect of the UK process industry and celebrates not only established practices but also innovative technology and ideas. Process Engineering Live answers this demand by combining educational content, live demonstrations and an exhibition of engineering excellence to form the process engineering event of the year.
Relationships within all sectors of process engineering are of great importance and will carry the industry through the tough economic times ahead.
Process Engineering Live is a cost effective way to maintain relationships with existing clients and build the foundations of relationships with new ones. The event will actively facilitate face to face meetings between buyers and suppliers in an environment perfectly suited to doing business, including a dedicated networking bar.
Support for Process Engineering Live is fast gaining momentum – Cogent and the National Skills Academy will be leading the Skills Theatre, which is dedicated to exploring career development within the process sector, whilst the BVAA, BPMA, Process Engineering, The Engineer and
Pro-Talk are all confirmed participants.
Process Engineering Live will feature exhibitors and visitors interacting amidst on-floor theatres and live demonstrations of products and services, reflecting the live and innovative theme of the event. Confirmed participants within the exhibition include ASCO Numatics, Magnetrol International, Hagglunds Drives, Furness Controls and Southern Temperature Sensors.
Suppliers at the event will represent all sectors of the industry, giving buyers the opportunity to see the full spectrum of options for their business.
More information about the Process Engineering Live and the opportunities it can offer can be found at http://www.processengineeringlive.co.uk or by contacting Neil Simpson on 0207 970 6546 or mailto:neil.simpson@centaur.co.uk
Process Engineering Live, the only event dedicated to the process sector, has been attracting support from all corners of the industry, ensuring the event’s success when it launches at Manchester Central on 10-11 March 2009.
Until now the process sector has been crying out for an event that encompasses every aspect of the UK process industry and celebrates not only established practices but also innovative technology and ideas. Process Engineering Live answers this demand by combining educational content, live demonstrations and an exhibition of engineering excellence to form the process engineering event of the year.
Relationships within all sectors of process engineering are of great importance and will carry the industry through the tough economic times ahead.
Process Engineering Live is a cost effective way to maintain relationships with existing clients and build the foundations of relationships with new ones. The event will actively facilitate face to face meetings between buyers and suppliers in an environment perfectly suited to doing business, including a dedicated networking bar.
Support for Process Engineering Live is fast gaining momentum – Cogent and the National Skills Academy will be leading the Skills Theatre, which is dedicated to exploring career development within the process sector, whilst the BVAA, BPMA, Process Engineering, The Engineer and
Pro-Talk are all confirmed participants.
Process Engineering Live will feature exhibitors and visitors interacting amidst on-floor theatres and live demonstrations of products and services, reflecting the live and innovative theme of the event. Confirmed participants within the exhibition include ASCO Numatics, Magnetrol International, Hagglunds Drives, Furness Controls and Southern Temperature Sensors.
Suppliers at the event will represent all sectors of the industry, giving buyers the opportunity to see the full spectrum of options for their business.
More information about the Process Engineering Live and the opportunities it can offer can be found at http://www.processengineeringlive.co.uk or by contacting Neil Simpson on 0207 970 6546 or mailto:neil.simpson@centaur.co.uk
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