Centaur User: May 2008

INDUSTRIALMARKETINGTALK
=============================================================

A monthly newsletter for industrial marketing managers, from Pro-Talk, publishers of:

Buildingtalk - Electronicstalk - Engineeringtalk
Laboratorytalk - Marketingservicestalk
Manufacturingtalk - Printingtalk - Processingtalk
=============================================================
Pro-Talk - harnessing the power of the internet for business
=============================================================
Issue 29: 30 May 2008
Published from the UK
=============================================================
Industrialmarketingtalk online :
http://www.industrialmarketingtalk.com
=============================================================
IN THIS ISSUE:
Jackie's message
[1] From the managing editor's desk
[2] The Long View: how video can enhance your image
[3] Bratwurst or coffee...?
[4] Sponsor a newsletter...
[5] Back to basics: what is Java?
[6] Sustainability in building and new eco products
[7] Reader offer: Marketingservicestalk bogof
[8] Experienced marketing professional available
[9] Marketing vacancies
[10] Competition: win something useful?
=============================================================

Hello!

With all the doom and gloom in the UK media at the moment (credit crunch, fuel prices, Gordon Brown... err... and... Eurovision!) I hope this newsletter brings you a few rays of light from the Pro-Talk portfolio. As always we endeavour to ensure that your budget works hard for you and feel sure that our new (and existing) initiatives will enable you to meet your marketing objectives.

The introduction of the Buildingtalk Eco Special entitled 'Sustainability in Building and New Eco Products' on 10 June is just one of those initiatives (see item 6), together with the launch of EXTRA newsletter sponsorship (see item 4), and there's a special limited offer for those of you in the marketing services sector (see item 7). Call the team for more information and do tell them I sent you.

Advertising manager, Steve Baguley, is getting out and about - talk to him about Printingtalk and Electronicstalk at the shows mentioned in item 3. Or email him to arrange a discussion regarding your plans for the remainder of 2008.

Finally, if you're currently seeking a Marketing Manager – please read item 8. A highly experienced marketing manager, with many years experience within the engineering and B2B sectors is available for full-time or contract work.

Until next month..... all the best to you from the team at Pro-Talk.

With kind regards,
Jackie

Jackie West, Marketing Manager.
Pro-Talk Ltd
mailto:jackie.west@pro-talk.com

=============================================================
[1] From the managing editor's desk
=============================================================
Pro-Talk's managing editor, Lyndon White, writes: I'm looking for feedback from your perspective on the editorials in our newsletters.

In the past, we've done some surveys that have given us some figures as to whether readers find our editorials generally useful and worth reading. But this time I'm looking for feedback on how you, our
contributors, view the newsletters.

Some of our editors concentrate on the products and services that are featured in the newsletters, others comment on an issue that has some bearing on their industry, while some combine elements of both approaches.

Which approach do you prefer? Do you feel the editorial has any impact at all on how the reader digests the rest of the newsletter? Would you prefer just product and service news without an editorial?

The other thing I would like views on is the number of stories featured in editorial newsletters. Some editors pick a large amount of stories beyond their 'top 10'; others select a far more limited number in the expectation that only the most dedicated readers get beyond the top stories. Do you prefer a larger newsletter?

As we look to hone the presentation and content of our newsletters I'd be interested in any thoughts you might have.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Email or phone Lyndon with your feedback:
mailto:lyndon.white@pro-talk.com
0207 970 4920.

=============================================================
[2] The Long View: how video can enhance your image
=============================================================
Andrew Long writes: Video is everywhere and if you are not convinced it works in a B2B environment, then think again.

The main advantage of video is that people can learn about you quickly from a visual representation, instead of text. A rather bizarre fact is that most people seem to get more information from a two to three minute video than they do from reading text for the same amount of time. The fact is that video pushes most of our buttons and helps us to process information quickly.

If video is something you are not yet using on your website or as a promotional tool, then it is time to bring it to the front of the queue and make it a priority...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Continue reading Andrew's article at:
http://tinyurl.com/4m7ju6

=============================================================
[3] Bratwurst or coffee...?
=============================================================
Steve Baguley with his Printingtalk 'hat' on will be attending the forthcoming Drupa show in Dusseldorf on Tuesday 3 and Wednesday 4 June. If you're attending either as a visitor or exhibitor he'd very much like to have the opportunity to meet you. He's even offering to buy you a beer and bratwurst, as well as demonstrating how Printingtalk can ensure your advertising budget works just that bit
harder for you.

Steve is certainly getting around the shows, he's also going to be attending National Electronics Week, on the 17 and 18 June, this time representing Electronicstalk - no beer and bratwurst on offer here I'm afraid, but I'm sure Steve will stand you a coffee while he tells you about the benefits of your company advertising with Electronicstalk.

Not at either of these shows? But would like Steve to give you a call to discuss your schedule for the coming months - drop him an email and he'll get back to you.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Email Steve:
mailto:steve.baguley@pro-talk.com

> Drupa:
http://tinyurl.com/548ksn

> National Electronics Week:
http://tinyurl.com/4mm6bn

=============================================================
[4] Sponsor a newsletter...
=============================================================
Pro-Talk's EXTRA effective, low-cost, all-advertising newsletters will deliver your message to the desktops of thousands of individuals.

Now your company can sponsor any issue or issues of these newsletters. This sponsorship would take the form of your company details at the top of the newsletter, together with an entry, subject to availability, in the number-one slot.

The good news is that this sponsorship is not expensive, for one appearance including an entry in an EXTRA newsletter the introductory rate is only GBP500 - and, naturally, series discounts are available.

In addition, your sponsorship also includes our fast sales lead service for the duration of the campaign - giving you hot leads instantly!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Call 0207 970 4941 to book your EXTRA sponsorship.

> EXTRA newsletters can get you more sales leads than a mailshot or
a magazine advert - to get the best results take a look at our guide
"How to write an EXTRA advertisement that works" on page 11
in the 2008 Media Pack - download at:
http://www.pro-talk.com/more/15291/

=============================================================
[5] Back to basics: what is Java?
=============================================================
Leo A. Notenboom says "Java might appear on your computer, but it's nothing to worry about. Java is a programming language that likely was used by a web page you visited...."
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Read the article in full:
http://tinyurl.com/474opo

> Want to know more about Leo and his informative website and sign-up for his newsletter, go to:
http://ask-leo.com/

Leo A. Notenboom is the owner of Puget Sound Software, LLC and is the Leo in Ask Leo!

=============================================================
[6] Sustainability in building and new eco products
=============================================================
On the 10 June Buildingtalk EXTRA will be publishing a special Eco edition. And, in addition to the advertising entries, Buildingtalk editor Howard Chapman will be leading this special issue with an editorial comment piece.

To be included in 'Sustainability in Building and New Eco Products' contact the sales team to book your slot - we anticipate demand will probably exceed the slots available, so you'll have to be quick.

To remind you: the weekly Buildingtalk EXTRA all-advertising newsletter will deliver your message to the desktops of more than 15,000, 100% requested, individuals.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Call 0207 970 4941 today!

=============================================================
[7] Reader offer: Marketingservicestalk bogof
=============================================================
Every month, Marketingservicestalk EXTRA will deliver your message to the desktops of more than 14,000 marketing professionals.

A one-off entry is GBP400.

HOWEVER, if you place your order before the end of June we will give you another entry in a future issue for FREE!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Call the team to buy one and get one free, before June 30.
0207 970 4941 - quote Industrialmarketingtalk when making
your booking.

=============================================================
[8] Experienced marketing professional available: full time or contract
=============================================================
Due to redundancy, an experienced marketing professional is seeking a new position.

Experience and capabilities include:
* extensive experience of developing and implementing integrated marketing and communication programmes for technically advanced products and services across a wide range of industries.

* working with senior executives on major national and international initiatives within complex matrix-based organisations.

* project management, with specialist knowledge of implementing value-led pricing and sales programmes, including continuous product range analysis processes.

* excellent contacts with communications professionals, full service promotional agencies and PR companies

* CIM qualified marketeer, lived and worked in France and fluent in French, with a basic knowledge of German.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Contact: mailto:swhmarketing@btinternet.com
or call 0776 970 4294.
CV available upon request.

=============================================================
[9] Marketing vacancies
=============================================================
*Marketing and PR Manager
Location: North West
To be considered for this role, you must have a passion for cars and ideally have had exposure to the workings of a purely, advertising revenue driven web site. You will be experienced across a range of PR and marketing techniques and thrive in a proactive, autonomous role in an entrepreneurial environment. You will have experience of copy writing and creating rate cards and media packs and be a superb communicator both verbally and written. Above all, you will have a dynamic and ambitious personality.
http://tinyurl.com/4wbas3

*Head of E-Commerce and Marketing
Location: East Midlands, South East
A rapidly growing privately owned B2B specialist mail order company is seeking an individual with the drive and capability to take charge of its marketing activity, with a particular emphasis on e-commerce. Key areas of responsibility will be to drive sales and revenues via the web and create marketing traffic to the site while exploring new opportunities for the business.
http://tinyurl.com/3hule3
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Search for more jobs:
http://www.pro-talk.com/more/15292/

=============================================================
[10] COMPETITION: win something useful?
=============================================================
Congratulations to Lizzie Kingsley of Simcyp Limited who was first out of the 'hat' with her April competition answer. The question was "Apart from your company contact details what else do you get free when you register to contribute news to any Pro-Talk website?" (Answer: a free weblink and free RSS feed, of course!). Lizzie wins a copy of 'The One-Minute Manager Meets the Monkey...' by Kenneth H Blanchard, together with the original 'The One-Minute Manager' book.

Thanks to everyone who entered the competition - don't give up, have another go - this month you've a chance to win something a little light hearted - 'The Joy of Work' Dilbert's guide to finding happiness at the expense of your co-workers, by Scott Adams.

Following on from his previous bestselling business books, 'The Dilbert Principle' and 'The Dilbert Future', Scott Adams applies his acute wit to the workplace and delivers a deceptively perceptive take on the place that we all spend so much time in: the office. Using the same blend of essays and cartoons that kept the 'Dilbert Principle' on the bestseller list for almost a year, this hilarious treatise on office life will have Dilbert fans rolling around with laughter.

And the question:
"Where is Drupa being held?"

Answers via email, by 20 June, please.
Winner to be announced next issue.
=============================================================
Email competition entries to mailto:jackie.west@pro-talk.com
=============================================================
Next issue of Industrialmarketingtalk: 27 June 2008
Want to contribute? mailto:jackie.west@pro-talk.com
Deadlines for contributions: 20 June 2008

Industrialmarketingtalk issue 29

The Long View: how video can enhance your image

Archive