The main reason for writing press releases (perhaps the only reason) is to get them published. Once published, readers need a mechanism for obtaining further information, and more commonly these days, this is done by referring them to the company website. It is therefore surprising to report that, in very many cases, the new products about which a press release has been written is conspicuously absent from the company website. So the opportunity to benefit from an interaction with a prospective customer is gone for ever.
Of course, the easiest way to sort this problem out is to ensure that there is co-ordination between updating the website and updating and issuing the press release. But it can be easily overlooked, and in many companies, the upkeep of the website falls to a different department, such as the IT department, or may even be managed in a different country.
If this is the case in your country, why not arrange to have a link on your site to the index page on our site where all of your press releases will be listed?
In effect, we become an automatically updated press office, just as if the press releases were listed on your own site. And because we will publish them fast, you can be sure that your latest products are listed on your website at the same time as your press releases are published. It's a service we provide for FREE and it saves you a job! What could be better?
And for a fee, we also offer you the opportunity to have your own Talk-Site, as part of our Premium Package, launched in response to the many existing advertisers who have indicated they'd like even more branding and even more leads from our websites.
In addition to a package of banners, advertising newsletter entries and our famous Sales Lead Service, we'll also create a single-page 'micro-site' for your company, with in-depth descriptive text and illustrations. You can use it for a company profile, product descriptions and a perfect introduction to your business. The page will be branded as your company and will feature your latest news.
For more information about any of the items mentioned above call +44 (0)207 970 4941