FAQ's: generating sales leads with Pro-Talk

There’s nothing more frustrating for your sales team than NOT knowing who has been investigating your products and services on the internet. Pro-Talk's lead generation service, enables your sales people to follow-up on potential ‘named’ customers that have taken time to look and enquire about your news, products and services within our websites
and newsletters.


Q: How does it work?
When you sign up for the service, each one of your press releases on our websites (and newsletters) will have a special link added, asking your customer whether they would like to receive more information regarding your products. At that point they will fill in their details on the form provided by us‚ and it’s those details that you will receive from Pro-Talk.


Q. When do I get the leads?
Almost instantly! One of the biggest benefits of using an internet publication is the speed that information can be gained. No more waiting for the publisher to sort out which enquiries are yours and to send them to you by post. A Pro-Talk lead is always a 'hot' lead.


Q. How much does it cost?
£1300 per annum, and if you're featured on more than one Pro-Talk site that covers you for EVERY one. If you know the cost-per-lead you'd expect from, say, magazine advertising, you can work out for yourself how many leads you'll need each month to make this better value.


Q. How do I subscribe?
Just call us. Your subscription will start as soon as we have processed your information‚ so no waiting for next month's publication!


Q. Who gets the leads?
Whoever you wish to designate, typically your sales manager or director.


Q. Why is this better than a link to my website?
Because it gives you the name and contact details of the enquirer, enabling your sales team to follow up on the lead while it's still hot.


Q. We registered ages ago, and used to get leads, so why haven't we had any leads recently?
It's likely that either you were given a free trial subscription which has expired. But if you haven't supplied any press releases recently, you might not have had many leads. Or perhaps the person who was originally registered to receive your sales leads has changed and we simply haven't been kept informed? Please call us so that we can investigate.


Q. I advertise in the trade press; why do I need to subscribe to Pro-Talk?
With Pro-Talk the costs are generally much lower but the returns can be greater! And of course, our website visitors and newsletter readers now massively outnumber the readership of the trade journals you may advertise with.

Don't forget, unlike magazines, your press release isn't consigned to history a few days after publication. On a Pro-Talk website your release goes on working forever.


Q. Can we just have leads from the UK?
That's fine, simply say so and we will filter the UK enquiries for you.

If you wish, we can also send any overseas enquiries to a different contact (for example, your Head Office in the US or your European Sales office in Germany).


If you are still having doubts, take five minutes to ask your sales people what they would call a quality lead. We're confident that their answer will be pretty similar to ours: no more than 2-3 days old, named, and from someone who is specifically interested in your products. Only the internet can give you that now.


Call +44 (0)207 970 4941